Clik here to view.
The Keys to a Successful Loyalty Program
Loyalty programs have been around for quite some time. One of the first real loyalty programs was S&H Green Stamps which emerged in the 1930’s. Customers would receive stamps at the checkout...
View ArticleClik here to view.
Redemption is Good
According to a recent study titled “2011 Forecast of U.S. Consumer Loyalty Program Points Value”, Americans accumulate approximately $48 billion in rewards points and miles annually; however, at least...
View ArticleClik here to view.
Article of Interest: Your Wallet Does Not Dictate Your Loyalty. So Why Does...
Did you know that the average loyalty program gives 3 to 5 percent of revenues back to the customer? It’s true−and most loyalty programs are based on points and rewards based on how much money the...
View ArticleClik here to view.
Article of Interest: Rewards Breakage – Boon or Bane?
I recently read a rather lengthy article, “Rewards breakage-boon or bane? The role of technology in optimizing breakage” by Sanjai Velayudhan, Senior Manager, Loyalty Programs, ITC Infotech. This...
View ArticleClik here to view.
Customer loyalty programs…you got some ‘splaining to do
Yesterday morning at—of all places the gas station—I had an “a-ha!” moment. My realization: Your customer loyalty program—no matter how it can help them save time or money—will not automatically cut...
View ArticleClik here to view.
Card benefits really do promote customer loyalty, after all
I was speaking recently with a colleague, a well-respected member of the customer loyalty industry, who mentioned that the primary reason that customers choose one credit card offering over another...
View ArticleClik here to view.
Upcoming Webinar: Competitive Differentiation Through Compelling Customer...
Compelling rewards and lifestyle benefits are paramount to engaging and retaining valuable customers. For many industries, benefit programs are a primary driver behind new customer acquisition,...
View Article
